How I 10X’d My Organic Traffic With This Content Hack

How I 10X’d My Organic Traffic With This Content Hack

Content is the essential FUEL for developing an audience and building a brand.

But according to a recent survey by Clearvoice, the number one challenge for marketers today is having enough time to produce content consistently.

The challenge is even more real for solopreneurs wearing multiple hats in their business.

Prolific content creators like Gary Vaynerchuk have invested in teams of 20+ people to handle everything from planning to production to distribution.

I want to show you a way to make the most of your time when it comes to content creation when you don’t have a small army to help out.

These are four tactics that I’ve used over the past decade to help clients 5-10x their traffic and reach without adding any more topics to their editorial calendar.

It comes down to one simple strategy: repurposing.

In each of these examples I’m using a human transcription service.

I’ve used Rev for years and they’ve been kind enough to give me a discount code for my audience.

It lets you try the transcription service for FREE with any content 10 minutes or less. If your content is longer than that, you’ll get $10 off.

I’m not sure how long it will last, so I recommend claiming the promo code while you can!

Get More Mileage From Old Webinars

If you’ve taken the time to create a webinar, you’re sitting on a goldmine of content.

Think about it: you have 30-45 minutes of audio content along with dozens of powerpoint slides. And all of that is wrapped into a video format.

I love taking some of my best performing webinars and transcribing them with Rev.

Since the average person speaks about 140 words per minute in a conversational tone, a 45 minute webinar yields about 6,300 words of written content.

Once I have the transcription back, I have a number of options for repurposing the content:

• Convert it into a blog post (or multiple depending on topics and length)
• Combine visuals from the slides with the text from the transcription to create lead magnets: eBooks, whitepapers, etc.

Conduct Interviews Over The Phone

I remember working on a content strategy for a Fortune 500 brand that had a number of “subject matter experts” in house.

The internal marketing team wanted to tap into those experts’ minds for content, but struggled to get replies over email.

What works really well is to set up a short call with whomever you want to cite in your content piece. It’s a time boxed commitment for them and they don’t need to prepare anything.

Just let them know you’re recording the call for your notes. For iOS, I like to use TapeACall. It records the conversation to a file that can be easily exported.

Got multiple speakers on a conference call?

No problem.

Rev can discern between multiple speakers and an interviewer and breaks out the content accordingly.

Record Voice Memos (Then Edit)

I’m a verbal processor.

I’m also terrible at writing first drafts.

Maybe you’re like me? I’ll type a line, edit it. Then edit it again. Takes a long time to write that way.

One personal hack for me has been to dictate a voice memo on my phone, usually walking around with my airpods in. I just use the native memos app on iOS, but there are countless ones to choose from

I’ll pontificate for 5-10 minutes, narrating through the topic I intend to write about. It completely removes any kind of self-editing and keeps me in a good flow state for thinking through ideas.

Then, you guessed it, I’ll get that file transcribed.

With the output, I can identify the main ideas and start working on better structure for the final version.

It’s basically a way for me force a first draft while playing to my strengths: talking a bunch without stopping.

I’ll edit and expand on sections and also remove entire chunks of material that no longer fit. But every once in awhile, I’ll get lucky and my first take will remain as spoken, even in the final draft.

Either way, it gives me a huge head start, forces a rough draft and allows me to “write” when inspiration strikes in a place like the car.

Repurpose Video Course Modules & YouTube Videos

At EmberTribe, we recently made a splash by completely ungating our Facebook Ads course and releasing it for free to the public.

Besides creating a buzz, one of our goals was to generate more organic search traffic around one of our key topics: Facebook Advertising.

From our experience, we know that long-form content with helpful interactive media (videos, gifts, etc.) is preferred by search engines and tends to attract the most links from external sources.

So we took all 20 video modules and transcribed them with Rev.

One pleasant surprise – nearly all of these orders were fulfilled within hours of requesting the transcription.

From there, our team divvied up the work of sprucing up the transcripts. We pulled screenshots from the video course, introduced relevant headings and added helpful links throughout where they made the most sense.

Combining the video lesson with the spruced up transcript really amped up the engagement with each resulting page. People can watch, listen and skim as needed to get the info they’re looking for.

Our prediction is that this unique, long-form content combined with great user engagement metrics will compound the traffic Google sends us over time.

Where Should You Start?

In short?

Anywhere.

Just choose one of the approaches above or invent a new one. If you have some old content kicking around (YouTube videos, webinars) that’s not a bad place to start.

If you don’t have any videos, grab a podcast episode. Or create your first voice memo.

Either way, definitely grab your promo code for Rev while they’re still handing them out!